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Bachelor of Business Administration Degree - Marketing Major

Business
Study Type
On Campus
Education Level
Bachelors Degree
Duration
4

Qualified students can enter the degree program at any year level. Students may opt for a traditional "two plus two" approach, first completing a two year diploma in Business Administration, plus two years of additional study to obtain the Bachelor of Business Administration degree (BBA). Students can also apply coursework from a wide range of university level studies towards the degree program.

Third and fourth-year studies include e-business, market research, advertising and marketing communications, business-to-business marketing, project management, international business, and advanced entrepreneurship. Students will also complete two directed field study work terms. To qualify for a Bachelor of Business Administration degree credential, a student must complete all required program courses and electives (or equivalent transfer credits), and two directed field studies, for a total of 120 credit hours.

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